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For Immediate Release

For further information:
AST Dew Tour
Nicole Mancuso: (630) 566-6351
nicolemancuso@ASTdewtour.com

Brener Zwikel & Associates
Michelle DeCrescenzo / Matt Donovan / Sherry Perez
michelled@bzapr.com, mattd@bzapr.com, sherryp@bzapr.com

AST DEW TOUR TO HOST WAKEBOARD RAIL JAM IN ORLANDO AT THE PLAYSTATION PRO

 

NEW YORK – October 10, 2007 – The AST Dew Tour, the world’s premier season-long action sports tour, will host a Wakeboard Rail Jam as a specialty competition with coordination from MasterCraft during the upcoming PlayStation Pro in Orlando, Florida. Ten talented riders will show off their best tricks during the rail jam from 6 to 7:30 p.m. Friday, October 19. The fifth and final stop of the 2007 AST Dew Tour, the PlayStation Pro, takes place October 18-21 at Orlando’s Amway Arena.

"With the best riders in the country and largest transportable pool, this is bound to be the featured attraction in Festival Village,” said Wade Martin, President of the AST Dew Tour.

The wakeboarders will compete in a pool that is 102 feet long, 50 feet wide and 4 feet deep. Located in the Festival Village area outside the arena, it will take about four days to build the pool and fill it with nearly 120,000 gallons of water.

AST Dew Tour Rail Jam invited athletes include Shane Bonifay, 23, of Orlando, who recently completed the first ever toeside backside 720 in competition. He will join fellow Orlando competitor Shaun Murray, 31, who is known for his ability to boost huge airs. Bonifay won Best Trick for his move and Murray won Biggest Air at the recent Parks’ Double Or Nothing contest in Lake Wales, Florida. They will join riders Collin Harrington, 25, Josh Palma, 22, and Shawn Watson, 25, both of Orlando. Canadian Aaron Rathy, 19, Australian Brett Eisenhauer, 30, Keith Lidberg, 26, of Twin Cities, Minn., Australian Josh Saunders, 26, and Jeff House, 20 of Lenoir City, Tenn. are among the athletes competing.

There will be two heats with five riders each. Each rider will be allowed three pulls, and the best run counts. The top two riders from each heat advance to the finals, where the best score wins. First place takes home $3,000 out of the total $10,500 prize purse in this World Wakeboard Association sanctioned event.


The AST Dew Tour

The AST (Action Sports Tour) was created in 2007 to function as the umbrella brand of the organization; the Dew Tour is the AST’s premier professional property. Owned by NBC Universal and Live Nation, the AST Dew Tour, the world's premier season-long action sports tour, debuted in June 2005 and consists of five major, multi-sport events with a cumulative points system, a $2.5 million competitive purse - the largest in action sports - and an additional $1 million bonus pool based upon year-end standings.   NBC and USA Network combine for exclusive AST Dew Tour coverage with the largest combined network and cable commitment in action sports. The AST Dew Tour is distributed in over 230 million homes worldwide and in over 100 countries. The Tour features skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross, and at season’s end, the Tour awards champions in the six disciplines with the Dew Cup.  Key lifestyle elements at each Tour event include the festival village with video gaming and interactive events, as well as live cutting edge music.  The AST Dew Tour returns all of its founding partners including Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title sponsors).  Associate partners include Ball Park, MasterCard, Mongoose®, Slim Jim and Verizon Wireless.  More information can be found at www.astdewtour.com

NBC Universal
NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

Live Nation
Live Nation is the world's largest live music company.  Our mission is to inspire passion for live music around the world.  We are the largest promoter of live concerts in the world, the second-largest entertainment venue management company and have a rapidly growing online presence.  We create superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay.  Globally, we own, operate, have booking rights for and/or have an equity interest in more than 160 venues, including House of Blues® music venues and prestigious locations such as The Fillmore in San Francisco, Nikon at Jones Beach in New York and London’s Wembley Arena. Our websites collectively are the second most popular entertainment/event websites in the United States, according to Nielsen//NetRatings.  In addition, we also produce, promote or host theatrical, specialized motor sports and other live entertainment events.  In 2006, we connected nearly 60 million fans with their favorite performers at approximately 26,000 events in 18 countries around the world.  Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” For more information regarding Live Nation and its businesses or concerts near you, please visit our website at www.livenation.com


 

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